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Glossary

Social media approval workflow: definition

The social media approval workflow definition is simple: it's a review step that a post must pass before it publishes — one or more reviewers, for example an account manager and then the client, can approve it, request changes, or reject it, usually with comments and a visible history of who decided what.

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The social media approval workflow definition in practice: multi-tier chains#

Multi-tier approval workflows chain more than one reviewer in sequence, which is the setup agencies typically need when both an internal manager and an external client have to sign off.

approval workflowagenciesglossary

FAQ

Who usually needs to approve a post before it goes out?
It depends on the team — a common pattern in agencies is an internal reviewer (account manager) approving first, then the end client approving before the post is allowed to publish.

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