Key takeaways
- TikTok’s official Direct Post API limits most accounts to around 15 posts per day, a limit shared across all connected third-party publishing tools.
- Platforms change these limits without much notice — treat this as a checkpoint, not a permanent guarantee.
TikTok post limit per day: the limit and how it’s shared
- Around 15 posts per day for most creator accounts via the Direct Post API
- This limit is shared across ALL third-party apps posting to that account — not 15 per app
- Shoppable content has separate, higher limits (up to 30 shoppable videos, 60 shoppable photo posts per day)
- Accounts meeting certain creator criteria may be exempt from the standard limits
Why the shared limit matters for scheduling
If you use more than one tool to publish to the same TikTok account, all their posts count against the same daily total — worth accounting for if you split workflows across multiple apps.
platform limitsreference
FAQ
- How many videos can I post to TikTok per day?
- Around 15 per day for most accounts via the official Direct Post API.
- Is the 15-post limit per app or per account?
- Per account — the limit is shared across every third-party tool publishing to that TikTok account, not a separate 15 for each app.
- Are shoppable posts limited the same way?
- No — shoppable content has its own, higher limits (up to 30 shoppable videos and 60 shoppable photo posts per day).