Key takeaways
- TikTok’s Direct Post API limit is typically around 15 posts per creator account in a 24-hour window, and TikTok says it varies by creator.
- Every app publishing to that account draws on the same allowance, and TikTok counts the last 24 hours, not a calendar day.
- Platforms change these limits without much notice — treat this as a checkpoint, not a permanent guarantee.
TikTok post limit per day: the limit and how it’s shared
- Typically around 15 posts per creator account in a 24-hour window through the Direct Post API; TikTok says the number may vary among creators
- Shared across all apps posting to that account — not 15 per app
- Counted over the last 24 hours: TikTok’s refusal says the creator has made too many posts within the last 24 hours
- An app TikTok has not audited yet can post for at most 5 users in a 24-hour window, to private accounts, visible only to the creator
Why the shared limit matters for scheduling
If you use more than one tool to publish to the same TikTok account, all their posts count against the same 24-hour total — worth accounting for if you split workflows across several apps. TikTok also tells apps to check the creator’s status before posting and, when TikTok says the creator cannot post more right now, to stop and try again later.
Sources
FAQ
- How many videos can I post to TikTok per day?
- Typically around 15 in a 24-hour window through TikTok’s Direct Post API; TikTok says the number varies by creator.
- Is the 15-post limit per app or per account?
- Per account — the limit is shared across every app publishing to that TikTok account, not a separate 15 for each app.
- When does TikTok’s posting limit reset?
- Not at midnight. TikTok counts the posts made in the last 24 hours, so a slot frees up 24 hours after each post.