Key takeaways
- Pinterest publishes no separate hashtag limit; hashtags count toward the description.
- A Pin description is up to 800 characters and a title up to 100.
- You can tag up to 10 related topics on a Pin.
- Descriptions are hidden in the feed but used to decide who sees the Pin, so keywords matter more than hashtags.
On this page
Is there a hashtag limit on Pinterest?
No. Pinterest’s help pages say you can include hashtags in a Pin’s description and give no count limit for them; the limit is the description’s length. Count a draft with the Pinterest character counter.
| Part of a Pin | Limit | Notes |
|---|---|---|
| Hashtags | No separate limit | They count toward the description’s 800 characters |
| Description | Up to 800 characters | Not shown in the home or search feed; used for relevance |
| Title | Up to 100 characters | Shown on the Pin |
| Topics | Up to 10 | Related topics you tag when creating the Pin |
How many hashtags should you use on Pinterest?
A few, and only ones that describe the Pin. Pinterest matches Pins to searches through the words in the title, description and board, so a clear, keyword-rich description does more than a long list of tags. Two or three specific hashtags at the end of the description are plenty, and the topics you tag do the rest. See how the Pinterest algorithm works.
Hashtags, topics or keywords: which matter on Pinterest?
Keywords matter most. Pinterest asks for relevant keywords in Pin titles, descriptions, board titles and board descriptions, and says descriptions are used to decide relevance even though people do not see them in the feed. Topics are Pinterest’s own tags, up to 10 a Pin. Hashtags are optional extra words in the description.
How do you write and schedule a Pin description?
SkedCast checks the description against Pinterest’s 800 characters as you type, takes an optional title of up to 100 characters (the caption’s first line when you leave it empty), the board and the destination link, and schedules the Pin. The Pinterest title generator helps with the title, and the Pinterest scheduler covers every option.
Write the title
Up to 100 characters, with the main search phrase first.
Write the description
The words people search for, in full sentences.
Add a few hashtags
Two or three specific ones at the end, if they fit the Pin.
Pick the board and schedule
Choose a board whose name matches the topic, then set the time.
Sources
FAQ
- Is there a hashtag limit on Pinterest?
- No separate limit. Hashtags sit in the Pin description, which is up to 800 characters.
- How many hashtags should I use on a Pin?
- Two or three specific ones at most; the title, description and board keywords do more for search.
- Do Pinterest hashtags still work?
- They are optional words in the description. Pinterest matches Pins by the keywords in the title, description and board.
- How many topics can I tag on a Pin?
- Up to 10 related topics, per Pinterest’s help centre.
- How long can a Pinterest description be?
- Up to 800 characters; it is not shown in the feed but is used to decide relevance.
- How long can a Pinterest title be?
- Up to 100 characters.