A 40-character hook survives the cutoff
A caption that opens with a 40-character question or claim reads completely before the "… more" point at roughly 125 characters, so the hook lands even for someone who never taps through.
This is the same post-preview engine as our general and Instagram-specific preview tools, framed around one question: exactly where does Instagram cut off a caption behind "… more" before a reader has to tap to see the rest? Paste a caption to see the first roughly 125 characters shown in the feed and the remainder greyed out, so you can move your hook earlier if it currently falls past that point.
We just shipped a big update to how bulk imports work. Here's a quick look at what changed and why it makes scheduling a mont … more
A caption that opens with a 40-character question or claim reads completely before the "… more" point at roughly 125 characters, so the hook lands even for someone who never taps through.
The same hook placed after 200 characters of preamble falls entirely inside the greyed-out portion — most scrolling viewers will never see it, since most never tap "… more".
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.