Key takeaways
- One SkedCast approval covers every destination of a post: approve once and all its platform targets are released.
- Because approval is per post, a reviewer who wants one platform held back should ask for changes, or split the post.
- Check the post as each platform will show it: caption length, media, links, first comment and any tags.
- Instagram publishing needs a Professional (Business or Creator) account; personal accounts cannot publish through the API.
- Editing an approved, scheduled post through the API returns the whole post to review.
The approval workflow for Instagram and LinkedIn posts: is it per platform?
No. Approval attaches to the post, not to each platform destination. When you compose one post for Instagram, LinkedIn and Facebook, that is one approval request; approving it releases every held destination to its schedule. This keeps the reviewer's question simple ("is this post OK?") and prevents the situation where the client approved the LinkedIn version and never saw the Instagram one.
The trade-off is that you cannot approve a subset. If the reviewer is happy with LinkedIn and Facebook but not Instagram, the clean options are to request changes and let the author fix the Instagram version, or to split the post into two so each can be decided separately.
What should a reviewer check for Instagram?
Instagram is media-led, so the review is mostly about the asset. SkedCast publishes to Instagram through the official API, which requires a Professional (Business or Creator) account; a personal account cannot publish this way.
- The media: is it the right image or video, in the right crop, and does the first frame or cover work as a thumbnail?
- The caption: the opening line (what shows before "more"), hashtags and any mentions.
- Alt text: is there a description for accessibility?
- The first comment, if the team uses one for hashtags or a link.
- Whether it is a feed post, carousel or Reel, since each has its own media rules.
What should a reviewer check for LinkedIn?
LinkedIn posts are text-forward and are read by clients, prospects and colleagues in a professional context, so tone is the main review point. Check that the post is going to the right destination: a personal profile or a company Page.
- The opening two lines, which are what appear before the "see more" fold.
- Tone and claims: is anything stated as fact that the client has not approved?
- Links and UTM parameters: do they resolve, and are they tagged the way the client wants?
- Mentions and tags: are the right people or Pages tagged, and have they agreed to it?
- Whether the post is text, image, video or document, and that the media is correct.
What should a reviewer check for Facebook?
Facebook posts publish to a Page. The review is a blend of the two above: copy and link preview from LinkedIn, media from Instagram.
- The Page: is the post going to the right Page, especially for clients with several?
- The link preview: does the title and image that Facebook pulls in look right?
- Media: image, album or video, and whether it is cropped sensibly.
- The call to action and any promotional wording the client has rules about.
How do you keep the per-platform check honest?
The reviewer must see each platform's version, not only the base caption. In SkedCast a post can carry per-platform variants (caption, media, first comment), and the composer validates each destination against that platform's rules before it can be submitted. Ask reviewers to open the per-platform preview rather than skim the base text.
For the platform rules themselves, the free tools help before a post ever reaches the reviewer: the caption character counter and the free tools catch the mechanical errors so the reviewer can spend their attention on tone and claims.
What happens after approval?
Approving releases the post's held destinations from draft to scheduled, and each publishes at its own time. If the schedule time has already passed when it is approved, the destinations that are due are sent straight away. Changes requested or a rejection leave the post unpublished and send the reviewer's comment to the author.
If someone later edits the content of an approved, still-scheduled post through the API's revise route, the whole post returns to review, so the approved text is what publishes. See the multi-step approval guide for chains and client sign-off.
Sources and last reviewed
Last reviewed 2026-09-23. Every statement about another vendor's product was read from the vendor's own page listed here on that date, and every statement about SkedCast was checked against the product's code and docs. Vendors change plans and features without notice, so confirm on their page before you buy.
FAQ
- Can I approve the LinkedIn version but hold back Instagram?
- Not with one post: SkedCast approvals are per post, so approving releases every destination. Request changes so the author fixes the Instagram version, or compose the platforms as separate posts if you need independent decisions.
- Do I need a different approver for each platform?
- No. One reviewer, or one chain of reviewers, clears the whole post. If different people own different platforms, use separate posts or a chain with an internal stage for each owner.
- What Instagram account type do I need to publish?
- A Professional account, either Business or Creator. Personal Instagram accounts cannot publish through the official API.
- Does approval work for Facebook Pages and LinkedIn Pages alike?
- Yes. The approval sits in front of publishing, so it applies to whatever destinations the post has, including Facebook Pages and LinkedIn profiles or Pages.
- Does editing an approved post require another approval?
- Editing the content of an approved, still-scheduled post through the API returns the whole post to review. A schedule-only change does not, because nothing that was approved changed.