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Glossary

What is a social media API?

A social media API is a programmatic interface that lets software schedule posts, read analytics, or manage accounts on a platform's behalf without a human clicking through its UI. A social media management API, like SkedCast's, is a single unified API layered over several platforms' own separate, differently-shaped APIs.

All terms

What is a social media API used for?#

Instead of integrating each platform's API individually, a caller sends one request shape to SkedCast's /v1 API and it's fanned out to whichever connected platforms the request targets.

A social media API typically returns machine-readable responses (JSON) rather than HTML, and authenticates via an API key or OAuth token instead of a login form.

social media apidevelopersglossary

FAQ

Do I need my own developer accounts with each platform to use a social media API?
With SkedCast, no — SkedCast holds the platform-level developer app registrations; you authenticate to SkedCast's own API with an API key or OAuth token and connect your accounts through it.
What's the social media API meaning in one sentence?
In one sentence: a social media API is programmatic access to scheduling, publishing, and analytics that would otherwise require a human clicking through each platform's own interface.

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