Key takeaways
- Posts: 250 per profile in any 24 hours through the API; a carousel is one post.
- Replies: 1,000 in 24 hours; deletions: 100; location searches: 500.
- The limits are per profile, so every connected account has its own.
- An app can read what a profile has used from Meta’s threads_publishing_limit endpoint.
On this page
How many posts can you make on Threads a day?
250 per profile in any 24 hours, through Meta’s Threads API, which is how scheduling tools post. Meta lists four limits:
| Action | Limit | Window |
|---|---|---|
| Published posts (a carousel counts as one) | 250 | Any 24 hours |
| Replies | 1,000 | Any 24 hours |
| Deletions | 100 | Any 24 hours |
| Location searches | 500 | Any 24 hours |
What counts toward the Threads post limit?
Each published post counts once. A carousel of 2 to 20 photos or videos is one post, so it spends one of the 250; a text post of up to 500 characters is one post too. Replies, including the posts after the first in a thread, count against the separate 1,000-reply limit, not the 250. Meta counts each limit over a 24-hour period (86,400 seconds in its API), not a calendar day. Check each post’s text with the Threads character counter, and see video rules in the Threads video length limit.
How do you check how many Threads posts you have left?
Through the API. Meta’s threads_publishing_limit endpoint returns, for one profile, how many posts, replies, deletions and location searches it has used in the current 24 hours, beside each limit. Posting by hand in the Threads app shows no counter; the limit is reached far beyond what a person or a normal schedule posts.
How do you schedule Threads posts?
With SkedCast: connect your Threads profile through Meta’s sign-in, write the post, a carousel or a thread, and set the time; SkedCast publishes it then, beside the same campaign on your other networks. The Threads scheduler covers every option, and how to schedule Threads posts walks through the steps.
Sources
FAQ
- How many times can I post on Threads per day?
- Up to 250 posts per profile in any 24 hours through Meta’s Threads API, with each carousel counted as one post.
- Does a carousel count as several posts on Threads?
- No. A carousel of 2 to 20 photos or videos counts as one post toward the 250.
- What is the Threads reply limit?
- 1,000 replies per profile in any 24 hours, counted separately from the 250 posts.
- Do the Threads limits apply per account?
- Yes. Each Threads profile has its own limits, so several connected accounts each get 250 posts and 1,000 replies a day.
- When does the Threads post limit reset?
- Meta counts it over a 24-hour period, not a calendar day, so there is no midnight reset; the API reports how much of the window a profile has used.