Key takeaways
- Threads publishes a specific, hard API limit of 250 posts per profile within any rolling 24-hour period, with replies (1,000/24h) and deletions (100/24h) capped separately.
- Platforms change these limits without much notice — treat this as a checkpoint, not a permanent guarantee.
Threads post limit per day: the published limits
- Posts: 250 per profile, within any rolling 24-hour period (a carousel counts as one post)
- Replies: 1,000 per profile, within any rolling 24-hour period
- Deletions: 100 per profile, within any rolling 24-hour period
- Each connected Threads profile has its own independent limit — managing several accounts means several separate 250-post budgets
Checking your own current usage
Meta’s API exposes a dedicated endpoint (GET /{threads-user-id}/threads_publishing_limit) that returns how much of the 250-post budget a specific profile has used in the current rolling window — useful for a high-volume account pacing bulk-scheduled content.
platform limitsreference
FAQ
- How many times can I post to Threads per day?
- Up to 250 posts per profile within any rolling 24-hour period via the API — Meta publishes this as a specific, fixed number, unlike most other platforms.
- Does a carousel count as multiple posts against the Threads limit?
- No — a carousel counts as a single post toward the 250-per-24-hours limit.
- Is the reply limit the same as the post limit on Threads?
- No — replies have a separate, higher limit of 1,000 per profile within a rolling 24-hour period.