Key takeaways
- Pinterest Analytics requires a business account, available free by converting or creating one.
- Saves and outbound clicks are the primary engagement metrics, not likes or comments.
- Pin performance is often measured over weeks or months, since Pins can resurface long after publishing.
- Pinterest also reports impressions separately for the organic Pin versus any paid promotion.
How to check Pinterest analytics: what Pinterest measures differently
Pinterest is built around saving and discovering ideas, so its analytics emphasize saves (a user adding your Pin to their own board) and outbound clicks (a user clicking through to your linked site) ahead of likes or comments, which are less central to how the platform is used.
Finding a Pin’s analytics
From a Pinterest business account, open Analytics and search for or navigate to the specific Pin. This shows impressions, saves, outbound clicks, and total engagements, along with a trend over the date range you select.
- Impressions count how often the Pin was shown in feeds, search, or related Pins
- Saves reflect a user adding the Pin to one of their own boards
- Outbound clicks measure people clicking through to the linked destination site
Why Pinterest performance takes longer to read
Unlike most feeds, a Pin can keep surfacing in search and recommendations for weeks or months after it was first published. Because of that, it is common for a Pin’s analytics to keep changing well after the initial posting window, so checking a Pin again later can be more informative than a same-day check.
FAQ
- Do I need a business account to see Pinterest analytics?
- Yes — Pinterest Analytics is available on business accounts, which are free to create or convert to from a personal account.
- What is the most important metric on Pinterest — likes or saves?
- Saves and outbound clicks are generally treated as the primary success metrics on Pinterest, since the platform centers on saving ideas and clicking through to source content rather than liking or commenting.
- Why does a Pin’s performance keep changing weeks after I posted it?
- Pins can keep resurfacing in search and recommendations long after publishing, unlike a typical feed post, so it is normal for impressions and saves to keep accumulating well past the first day.