To automate social media posting with Make, build a scenario whose trigger is a new row, RSS item or form response, then add an HTTP step that creates the post in your scheduler. With SkedCast, Make calls the REST API with an API key to schedule posts, and SkedCast webhooks can start a scenario when posts publish or fail.
Key takeaways
- Make is an automation and workflow platform — it connects triggers to actions, it does not schedule or publish posts on its own.
- A typical scenario watches a source (a Sheet, an RSS feed, a form) and calls a scheduler’s API when new content appears.
- The scheduler on the receiving end still needs to support an API or webhook connection for Make to trigger it.
- Test a scenario against a single test post before pointing it at your real accounts.
What Make actually is
Make is a visual automation builder: you connect a trigger (a new row in a spreadsheet, a new item in an RSS feed, a form submission) to one or more actions across different apps. It is a general-purpose automation platform, not a social media tool — it has no native concept of posts, accounts, or a content calendar.
How to automate social media posting with Make: building the scenario
A common scenario watches a source for new content, then makes an HTTP request to a scheduler’s API — or a webhook the scheduler exposes — with the post details (caption, media, account, timing). The scheduler is what actually creates the scheduled post and publishes it; Make only carries the data from the trigger to that API call.
This means the scheduler you use has to support an API or incoming-webhook connection for Make to talk to. Not every scheduling tool exposes one, so check that before building a scenario around it.
Keeping it reliable
Run a scenario against a single test post first, watching the scheduler to confirm the post landed correctly — the right account, the right time, the right media — before letting it run unattended against your live accounts.
FAQ
- Does Make post directly to social media platforms?
- No, Make is a general automation platform. It triggers actions in other tools — including calling a scheduler’s API — but does not itself hold social media connections or publish posts.
- What does the scheduler need to support for Make to work with it?
- It needs an API or a webhook endpoint Make can call with the post details. Without one, there is no way for a Make scenario to hand off a post to that scheduler automatically.
- Which SkedCast plan includes the API and webhooks?
- The REST API and signed webhooks come with Studio and above; the MCP server for AI assistants comes with Solo and above.
- Do automated posts still go through approval?
- Yes. Posts created through the API or an automation tool follow the same approval route as posts made in the app.
- Do I need to write code?
- No. Zapier, Make and n8n connect to SkedCast through their HTTP, webhook or MCP steps without code.