Key takeaways
- Views replaced impressions: Instagram account impressions ended 21 April 2025; Facebook page and post impressions on 15 November 2025.
- Facebook page_fans became page_follows; page_impressions became page_media_view and post_impressions post_media_view.
- Meta deprecated 69 Page metrics in March 2024, 20 in June 2025 and 18 in November 2025.
- Threads returns views, likes, replies, reposts, quotes and shares per post, plus profile views, clicks and followers.
On this page
Which Meta Insights metrics still return data?
The main metrics each Meta API returns today, from Meta’s reference pages:
| API | Level | Main metrics today |
|---|---|---|
| Account | reach, views, accounts_engaged, total_interactions, shares, replies, follows_and_unfollows, audience demographics | |
| Post, Reel or Story | views, reach, likes, comments, saved, shares, total_interactions (Reels also skip rate) | |
| Facebook Pages | Page | page_media_view, page_total_media_view_unique, page_follows (with city and country) |
| Facebook Pages | Post | post_media_view, post_total_media_view_unique |
| Threads | Post | views, likes, replies, reposts, quotes, shares |
| Threads | Profile | views, likes, replies, reposts, quotes, clicks, followers_count, follower_demographics |
Which Facebook Page Insights metrics did Meta deprecate?
Three waves, each for every API version, per Meta’s deprecated-metrics page (updated 2 March 2026). A call to any of these names now returns an invalid-metric error:
| Date | Metrics | Examples | Replacement |
|---|---|---|---|
| 14 March 2024 | 69 | page_engaged_users, page_consumptions, page_positive_feedback, page_views_logged_in_total | None listed |
| 15 June 2025 | 20 | page_impressions_unique, page_posts_impressions, post_impressions_unique | page_total_media_view_unique, post_total_media_view_unique |
| 15 November 2025 | 18 | page_fans, page_fan_adds, page_impressions, post_impressions | page_follows, page_media_view, post_media_view |
What replaced impressions on Instagram?
Views. Meta deprecated the account-level impressions metric for API version 22.0 and then for all versions on 21 April 2025, and introduced views, the number of times content was played or displayed, with breakdowns by follower type and media type. On individual posts, impressions still works only for media created before 2 July 2024. Three details matter for reports: reach is an estimate, the total_ versions of likes, comments and views include boosted and ad engagement and work only for Instagram API with Facebook Login, and Story replies from people in Europe and Japan are not counted.
What metrics does the Threads API return?
For each post, views, likes, replies, reposts, quotes and shares. For the profile, profile views over time, likes, replies (top-level only), reposts and quotes on its posts, clicks on shared links, followers_count and follower_demographics, which needs at least 100 followers. Threads never had an impressions metric to retire, so its numbers compare directly with Instagram’s views.
How do you update a report that uses old Meta metric names?
Swap each retired name for its replacement and re-check the definition, since views counts every display rather than the old impressions rules: page_impressions to page_media_view, post_impressions to post_media_view, page_impressions_unique to page_total_media_view_unique, page_fans to page_follows, and Instagram impressions to views. Breakdowns that had their own metric, such as paid or follower impressions, are now breakdowns (is_from_ads, is_from_followers) of the media-view metrics. The social API version and sunset tracker lists other API changes with dates.
How does SkedCast report Instagram, Facebook and Threads metrics?
From the current metrics, so no report is built on a retired name: SkedCast’s social media analytics read each account’s views, reach and engagement and label them as each platform does, beside your other networks, and client reports go out on a schedule. The social analytics metrics guide defines reach, impressions and views across every platform.
Sources
- Meta for Developers — Deprecated Facebook Page Insights metrics (updated 2 March 2026; read 4 November 2026)
- Meta for Developers — Instagram user insights (impressions deprecated 21 April 2025, views)
- Meta for Developers — Instagram media insights (metrics by media type)
- Meta for Developers — Threads insights (post and profile metrics)
FAQ
- Is page_impressions still available on Facebook?
- No. Meta deprecated it for all API versions on 15 November 2025; page_media_view replaces it, and a call to page_impressions returns an invalid-metric error.
- What replaced page_fans?
- page_follows. page_fans and its city and country breakdowns were deprecated on 15 November 2025 for page_follows, page_follows_city and page_follows_country.
- Does Instagram still report impressions?
- Only for posts created before 2 July 2024. Account impressions ended on 21 April 2025; views replaces them.
- How many Facebook Page Insights metrics has Meta deprecated?
- About a hundred since 2024: 69 in March 2024, 20 in June 2025 and 18 in November 2025.
- What metrics does the Threads API provide?
- Per post: views, likes, replies, reposts, quotes and shares. Per profile: views, likes, replies, reposts, quotes, link clicks, followers and follower demographics.
- What happens if a report calls a deprecated Meta metric?
- The API returns an invalid-metric error instead of data, so the report needs the replacement name, such as page_media_view or views.