Key takeaways
- Facebook Page Insights deprecated roughly 100 metrics across three documented waves: March 2024 (60+ metrics, mostly engagement/demographics/clicks), June 2025 (20 metrics, impressions-family), and November 2025 (18 metrics, including page_fans and page_impressions).
- The consistent replacement pattern: "impressions"-based metrics are being replaced by "views"-based ones (e.g. page_impressions_unique to page_total_media_view_unique) and "fans"-based metrics by "follows"-based ones (page_fans to page_follows).
- Instagram's currently-listed supported metrics are narrower and simpler than Facebook's: impressions, reach and profile views at the account level; engagement, impressions, reach, comments, likes and views at the media level — with "total" variants of comments/likes/views available only for Instagram API with Facebook Login.
- This page is explicitly WebSearched-and-dated against Meta's documentation, not a live probe of a real connected account's actual API responses — Meta's metrics deprecation schedule has moved substantially in the recent past and should be expected to keep moving.
Instagram insights API metrics: three waves of Facebook Page Insights deprecation
According to Meta's own deprecated-metrics documentation, March 2024 deprecated over 60 metrics spanning engagement, demographics, clicks and activity (e.g. page_engaged_users, page_positive_feedback, post_activity). June 2025 deprecated 20 more, concentrated in the impressions family (page_posts_impressions and its paid/viral/nonviral/unique variants, post_impressions_unique replaced by post_total_media_view_unique). November 2025 deprecated 18 further metrics, including page_fans (replaced by page_follows), page_fans_country/city (replaced by page_follows_country/city), and page_impressions itself (replaced by page_media_view).
The consistent pattern across all three waves: Meta is retiring "impressions"-framed metrics in favor of "views"-framed ones, and "fans"-framed metrics in favor of "follows"-framed ones. A call to a deprecated metric name now returns an invalid-metric error rather than data.
What Instagram Insights currently lists as supported
Instagram's own Insights documentation, checked directly, currently lists a narrower supported set than Facebook's: at the account/user level, impressions, reach, and profile views; at the media level, engagement, impressions, reach, comments, likes, views, and "total" variants of comments/likes/views (the total variants are noted as available only for Instagram API with Facebook Login, not every integration path). Meta's documentation as fetched did not surface any deprecated-or-removed Instagram metric list with associated dates the way the Facebook Page Insights deprecated-metrics page does.
Why this is framed as WebSearched, not live-probed
This page reflects what Meta's own documentation states as of the check date above, gathered by reading Meta's current developer pages directly — it is not the result of actually calling the Insights API against a real, live-connected account and observing which metric names return data versus an error today. Meta's metrics list has changed substantially and repeatedly over the past two years, so treat this as a dated snapshot to be re-verified against Meta's live documentation (or, better, a real API call) rather than a permanent fact.
FAQ
- Is the page_impressions metric still usable on Facebook?
- No — it was deprecated in the November 2025 wave and replaced by page_media_view; calling page_impressions now returns an invalid-metric error rather than data.
- What replaced page_fans as a Facebook Page metric?
- page_follows — page_fans and its city/country breakdowns were deprecated in November 2025 in favor of the equivalent page_follows-based metrics.
- Does Instagram Insights have the same metrics as Facebook Page Insights?
- No — Instagram's currently-documented set is narrower: impressions, reach and profile views at the account level, plus engagement, impressions, reach, comments, likes and views at the media level, with fewer historical deprecation waves documented than Facebook's.
- Was this page built from a live API call against a real account?
- No — it is a WebSearched and dated summary of Meta's own current documentation pages, checked on the date shown, not a live probe of an actual connected account's real API responses. Treat it as a snapshot to re-verify, not a guarantee of today's exact API behavior.
- How many Facebook Page Insights metrics has Meta deprecated recently?
- Roughly 100 across three documented waves — over 60 in March 2024, 20 in June 2025, and 18 in November 2025 — with the pattern consistently replacing "impressions" and "fans" metrics with "views" and "follows" equivalents.
- What happens if code still calls a deprecated Meta Insights metric?
- The API returns an invalid-metric error rather than data, so any dashboard or reporting code still referencing a deprecated metric name needs to be updated to its documented replacement.