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What is Sprout Social and what does it do?

Sprout Social is a premium, all-in-one social media management suite covering scheduling, social listening, analytics and a unified engagement inbox, priced per seat from $79 a month (Essentials, billed annually). It targets larger, well-resourced teams that use its deeper analytics and listening features heavily.

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By Angelina F. · Updated · 5 min read

Sprout Social is a premium social media management suite with scheduling, social listening, analytics and an engagement inbox, priced per seat from about $79 a month. It suits enterprise teams that need listening. For agencies and publishing-led teams, SkedCast is the stronger choice, priced by connected account with bulk import and approvals.

This article compares other products. Their prices, plan limits and features were last checked on , against each vendor’s own published pricing page. Vendors change their plans, so check with them before deciding.

Key takeaways

  • Sprout Social bundles scheduling, listening, analytics and a unified inbox.
  • It prices per seat, $199-$399/mo, with profiles often billed separately.
  • It offers a 30-day free trial rather than a permanent free plan.
  • Its strengths are analytics and listening, not bulk publishing volume.

What Sprout Social does

Sprout Social combines scheduling and publishing with social listening, deep analytics and reporting, and a unified inbox for managing replies and messages across connected accounts — a broad suite rather than a scheduling-first tool.

How it's priced

Standard is $199 per seat a month, Professional $299/seat/mo, and Advanced $399/seat/mo, with profiles often billed separately from the seat price. There is no permanent free tier, only a 30-day trial.

Who it's built for

Larger, well-resourced teams that lean heavily on analytics and listening get the most value from Sprout Social's pricing. If bulk publishing volume is your main need, it's worth comparing against tools built around that instead.

alternativessprout socialbuyer's guide

FAQ

What does Sprout Social do?
It's a social media management suite combining scheduling, social listening, analytics and a unified inbox for engagement, priced per seat from $199/mo.
Does Sprout Social have a free tier?
No — it offers a 30-day free trial rather than a permanent free tier.
What's an alternative to Sprout Social for bulk publishing?
SkedCast prices by connected account rather than by seat and includes true bulk import. See the full comparison for a like-for-like read.
How much does Sprout Social cost?
Sprout Social is priced per seat, from about $79 a month on its entry plan up to several hundred dollars a seat on higher tiers.
Who uses Sprout Social?
Mostly mid-size and enterprise teams that need social listening and deep reporting and can pay per seat.
What is a cheaper alternative to Sprout Social?
SkedCast, which prices by connected account instead of per seat and includes bulk import and approvals.

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