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For authors & publishers

A social media scheduler for authors who’d rather be writing

SkedCast is a social media scheduler for authors and publishers: import a whole book launch of cover reveals, excerpts and event posts in one upload, recycle your best quotes and reviews between releases, and post to every network your readers use, 11 in all, from one composer. Plan the launch once, then get back to writing.

Why do authors & publishers choose SkedCast?

A whole launch in one upload

Bulk-import up to 2,500 posts per upload on Agency: cover reveals, excerpts, countdown posts and event dates, checked against every network’s limits before anything is scheduled.

Backlist posts that keep working

Recycle your best quotes, reviews and backlist mentions from the Solo plan: each post repeats on its own interval, until an end date or a set number of repeats.

One post, every reader network

Write a post once for Instagram, Facebook, Threads, TikTok and the rest, with its own version for each network’s length and format.

Plan around publication day

See the whole launch window on one calendar, so teasers, the cover reveal and release-day posts land on the right days without a spreadsheet beside you.

Illustration: a hand pins the last post card onto a calendar beside a star marking release day, above a desk with an open book, a new book standing upright and a cup of tea.
A book launch planned on one calendar.

How does SkedCast help an author with social media?

Plan a book launch in advance

Drop a folder of cover art, excerpts and event graphics, or a spreadsheet of posts, map them to dates around your release, and schedule the whole campaign at once.

Keep older titles in front of readers

Put backlist quotes and reviews on a recycle cycle so new followers see them. Write two or three versions of a favourite quote and recycle each one, so the feed never shows the same post twice in a row.

Write once, reach every reader

A single announcement becomes a post sized for every network your readers use, and AI can reshape the caption for each one if you want a lighter touch.

Work with a publisher or publicist

Send posts for approval when a publisher or publicist needs to sign off: an approval step on every plan, approval chains from Studio, and sign-off from a link without an account from Studio.

What does a typical week look like for an author or publisher?

  1. Turn launch-week material (cover reveal, first-chapter quote, pre-order link) into a bulk import mapped to countdown dates.
  2. Post the newsletter or blog automatically from its RSS feed, so every new piece reaches your social accounts without retyping it.
  3. Keep a library of evergreen quotes and reviews recycling between launches, with a few versions of each so repeats read fresh.
  4. Put the pre-order or buy link in your link-in-bio page, and update it once when the book goes on sale.
  5. Check which quotes and covers earned the most engagement and reuse those in the next launch.
Diagram: import the launch posts mapped to dates around release day, send them for publisher approval if needed, publish to every reader network, then recycle the best quotes between releases.
An author’s launch, from spreadsheet to backlist.

What can authors & publishers do with SkedCast?

  • Bulk-import a launch calendar of covers, excerpts and events
  • Recycle evergreen quotes and reviews on a set cycle
  • Write once for every network your readers use
  • Plan teasers and release-day posts on one calendar
  • Send launch posts for publisher or publicist approval
  • Per-account pacing through a busy launch week

Frequently asked questions

Can I schedule a whole book launch in advance?
Yes. Bulk-import up to 2,500 posts per upload on Agency (teasers, cover reveals, excerpts and event announcements) and schedule the entire launch window in one sitting instead of posting each item by hand.
Can posts about my backlist repeat automatically?
Yes, from the Solo plan. Set a post to recycle on an interval you choose, with an end date or a cap on repeats; write a few versions of a quote if you want each repeat to read differently.
Does a publisher or publicist need to approve my posts?
Only if you want them to. Every plan has an approval step; approval chains start on Studio, and from Studio a publicist can approve from a link without an account.
Which networks can I post to as an author?
All 11: Instagram, Facebook, Threads, TikTok, X (Twitter), YouTube, Pinterest, LinkedIn, Bluesky, Telegram and Google Business Profile, from one composer.
Is there a free plan for authors?
SkedCast has a permanent Free plan — 2 connected accounts, 3 posts a day, no credit card and no expiry. Move to a paid plan when you want recycling or more accounts.

Keep your readers engaged, on your own schedule

Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Plan your next launch window in one sitting.