Can I post to a LinkedIn Company Page as well as a personal profile?

Yes — connect either in the Agency Console; both show up as ordinary accounts in GET /v1/accounts and take the identical POST /v1/posts body.

Post to LinkedIn via API — SkedCast developer guide

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Before you publish#

You need one already-connected account for the platform. Connect it yourself in the Agency Console, or — if a client owns the account — mint a self-serve connect link with POST /clients/:id/connect-invites and send it to them; they authorize from that page without ever getting a SkedCast login.

GET /v1/accounts lists what's connected, with each account's id — that id is what you pass in targets.accountIds below.

Compose and schedule#

bash

curl -X POST https://api.skedcast.com/v1/posts \
  -H "Authorization: Bearer sked_live_YOUR_KEY" \
  -H "Idempotency-Key: $(uuidgen)" \
  -H "Content-Type: application/json" \
  -d '{
    "clientId": "<clientId>",
    "content": "Launch day is here 🚀",
    "mediaIds": ["<mediaAssetId>"],
    "targets": { "mode": "selection", "accountIds": ["<linkedinAccountId>"] },
    "schedule": { "type": "at", "scheduledAt": "2026-07-01T15:00:00Z" }
  }'

A minimal linkedin post, scheduled for a specific time.

The LinkedIn API post fields#

Everything platform-specific goes in one variants entry with "platform": "linkedin" and an overrides object. The adapter reads only the keys it declares (below) and ignores the rest — send linkedin keys on a linkedin variant, nothing more.

Field	Type	Values / default	Notes
`visibility`	enum	`PUBLIC` \\| `CONNECTIONS`	Defaults to `PUBLIC`.
`firstComment`	string	—	Posted right after publish. Best-effort: a failed comment never fails the post and is not reported, so verify on the published post.

Verbatim from the REST API reference's LinkedIn table.

With the platform-specific overrides#

json

{
  "clientId": "<clientId>",
  "content": "We're hiring — link in comments.",
  "mediaIds": [],
  "targets": { "mode": "selection", "accountIds": ["<linkedinAccountId>"] },
  "variants": [
    { "platform": "linkedin", "overrides": { "visibility": "PUBLIC", "firstComment": "Apply here: https://example.com/careers" } }
  ],
  "schedule": { "type": "at", "scheduledAt": "2026-07-01T15:00:00Z" }
}

The same POST /posts body, with a variants entry added.

Checking the result#

Publishing fans out into one post target per account. GET /post-targets/:id (or GET /posts/:id) reports status, plus externalId (linkedin's own post id) and permalink (its public URL) once published. Subscribe to the target.published / target.failed webhooks instead of polling if you can accept inbound HTTP — see the webhooks guide.

linkedinapipublish

FAQ

Can I post to a LinkedIn Company Page as well as a personal profile?: Yes — connect either in the Agency Console; both show up as ordinary accounts in GET /v1/accounts and take the identical POST /v1/posts body.

How to post to LinkedIn with the SkedCast API