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Approvals

Pinterest post approval workflow

A Pinterest post approval workflow checks the Pin image, its destination link and the board it lands on before publishing — Pinterest content is discovered months or years later, so an error that ships stays visible far longer than on faster-moving platforms. A reviewer signs off from a link that shows the Pin exactly as it will appear.

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By The SkedCast Team · Updated · 5 min read

Key takeaways

  • Verify the destination link works and matches the Pin, since a broken link on Pinterest can persist unnoticed for a long time.
  • Check which board the Pin lands on — board placement affects discovery as much as the image itself.
  • Review the image crop at Pinterest's tall aspect ratio, not a square thumbnail.
  • A client approves from a guest link without a Pinterest Business account login.

Pinterest post approval workflow: what a Pinterest reviewer should check

A Pinterest Pin is judged first by its image at the platform's tall aspect ratio, so review the actual crop, not a cropped-down thumbnail. Confirm the destination link is live and matches what the Pin promises — a Pin can keep surfacing in search long after a linked page has moved or been taken down. Also confirm the board it's scheduled to land on, since Pinterest's discovery depends on topical board placement as much as the Pin content itself.

Set up the review stage

Route new Pins through an internal check for image quality and link accuracy, then the client for brand sign-off. A guest approval link shows the client the rendered Pin and its board, with no Pinterest Business account access required.

Keep the record

Because Pinterest content has a long shelf life, keeping a dated approval record matters if a Pin's destination or claims need revisiting months later — the history shows what was approved and when.

approvalsPinterestagency workflow

FAQ

Does approval check whether the Pin's destination link actually works?
The reviewer sees the destination URL attached to the Pin and can check it as part of approval, which matters on Pinterest since Pins keep surfacing long after publishing.
Do clients need a Pinterest Business account to approve a Pin?
No. The client approves from a guest link on the Pin itself, without needing Pinterest Business account access.
Can I require internal review before a Pin reaches the client?
Yes, multi-stage approvals are available from SkedCast's Studio plan up, so an internal reviewer can check the image and link before the client signs off.

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