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White label

White-label social media scheduler: what it means and what to check

A white-label social media scheduler is a scheduling tool an agency can present under its own brand, but the term covers everything from branded client reports to a fully re-skinned console on a custom domain. Before you evaluate one against another, find out exactly which of those it means.

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By The SkedCast Team · Updated · 5 min read

Key takeaways

  • "White-label scheduler" can mean branded reports only, or a fully re-skinned platform.
  • Ask what is branded: the console, the reports, or both.
  • Ask whether a custom domain is included — many vendors do not offer it.
  • Confirm which plan or tier the white-label feature sits on, and its price.

What to check before you buy

  • Is the console itself re-branded, or only the client-facing reports?
  • Is a custom domain included, or a separate add-on, or not offered at all?
  • Which plan includes it, and what does that plan cost?
  • Can a client interact with it (approving posts, viewing reports) without your brand disappearing at any step?

Where SkedCast sits

SkedCast is a scheduler with branded client reports from the plan that includes white-label up. The scheduling console itself is not re-branded, and SkedCast cannot be served from your own domain — the full scope is on the white-label page.

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FAQ

Does "white-label scheduler" mean the whole console is re-branded?
Not always. Some vendors mean the whole console, others mean only the client-facing reports. Ask which one before you evaluate a tool against another.
Is a custom domain part of white label?
Not by default with every vendor. Confirm it specifically rather than assuming it comes with the word "white label".

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