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White label

White-label social media platform: what it is and what to look for

A white-label social media platform lets an agency present a scheduling tool’s output as its own, but vendors mean very different things by the term — some re-brand only client reports, others sell a fully re-skinned platform on your domain. Knowing which one you are buying prevents a mismatch after you have onboarded clients.

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By The SkedCast Team · Updated · 6 min read

Key takeaways

  • "White label" ranges from branded reports to a fully re-skinned platform on your own domain.
  • Ask exactly what is branded: reports only, the console, or both.
  • Ask which plan or tier white-label sits on, and its price.
  • Ask whether a custom domain is included, since many vendors do not offer it.

The levels of "white label"

At the narrow end, white label means your logo and colors on the reports a tool generates for your clients — the console itself stays the vendor’s. At the broad end, it means the whole platform can be re-skinned and served from your own domain, so a client never sees the vendor’s name.

Questions to ask before you buy

  • Is it reports only, the console, or both?
  • Which plan or tier includes it, and what does that tier cost?
  • Is a custom domain included, or is that a separate add-on?
  • Can a client approve posts without a login to the platform at all?

Where SkedCast sits

SkedCast’s white label is branded client reports, from the plan that includes it up. The console is not re-branded and SkedCast cannot be served from your own domain — stated plainly on the white-label page rather than left to be discovered after signup.

white labelagencybuying guide

FAQ

Is every "white-label social media platform" the same?
No. Some vendors mean branded reports only, others mean a fully re-skinned platform on your own domain. Ask specifically what is branded before you buy.
Does white label always include a custom domain?
No, and it is one of the most commonly assumed features that is not actually included. Confirm it directly rather than assuming it from the word "white label" alone.

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