Metricool review: strengths, pricing and who it's for
Metricool is excellent when analytics and reporting are the core of the service, and brand-tier pricing suits a roster where each client has one profile per network. It gets awkward for high-volume publishing: CSV import is advised at 50 posts a file, approvals and roles need the Advanced tier, “unlimited” posting is subject to a fair-use threshold of 600 posts per brand per month, and full white label is custom-quoted. SkedCast is built for volume: bulk import, fan-out across many accounts, per-account pacing and plan tiers that reach 500 connected accounts.
What Metricool does well
- Analytics breadth: per-network analytics, competitor tracking, hashtag tracking and unlimited history on paid plans
- Reporting: PDF and PPT reports with your own logo from Starter, plus customizable templates and a Looker Studio connector from Advanced
- A full white-label option (agency-branded platform and reports) on its custom plan, which SkedCast does not offer
- A free plan with no expiry (one brand, 20 posts a month) and an MCP server on every plan, including Free
- Ads management, a unified inbox and SmartLinks link-in-bio in the same product — SkedCast has no ads management or inbox
- Unlimited team members, and clients can connect their own accounts from a shared link without a Metricool account
What to check before you commit
- True bulk import — up to 2,500 posts per upload on Agency — from CSV, Google Sheets or AI, validated and fixed inline; Metricool’s CSV import recommends up to 50 posts per file and needs public media links
- Compose once and fan a post out across many accounts on the same network; a Metricool brand holds one profile per network, so a second account on a network needs another brand
- Pricing by connected accounts with no add-on to connect X; Metricool charges $10 a month per connected X account on top of its plan
- Approvals and per-client roles from the Studio plan; in Metricool they need its Advanced tier, from $53 a month billed annually
- Anti-ban pacing with per-account cadence and a managed app pool; Metricool advises you to leave a five-minute gap between TikTok videos yourself
Metricool pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 1 brand, 20 posts a month, 30 days of analytics |
| Starter | $20/mo | From $20 billed annually ($25 monthly) for 5 brands; adds LinkedIn, PDF/PPT reports, unlimited analytics history |
| Advanced | $53/mo | From $53 billed annually ($67 monthly) for 15 brands; adds roles, approvals, Looker Studio and API |
| Custom | Custom | 50+ brands, full white label and a dedicated account manager |
Metricool review: FAQ
- Is Metricool worth it?
- Metricool is excellent when analytics and reporting are the core of the service, and brand-tier pricing suits a roster where each client has one profile per network. It gets awkward for high-volume publishing: CSV import is advised at 50 posts a file, approvals and roles need the Advanced tier, “unlimited” posting is subject to a fair-use threshold of 600 posts per brand per month, and full white label is custom-quoted. SkedCast is built for volume: bulk import, fan-out across many accounts, per-account pacing and plan tiers that reach 500 connected accounts.
- What are Metricool's strengths?
- Analytics breadth: per-network analytics, competitor tracking, hashtag tracking and unlimited history on paid plans; Reporting: PDF and PPT reports with your own logo from Starter, plus customizable templates and a Looker Studio connector from Advanced; A full white-label option (agency-branded platform and reports) on its custom plan, which SkedCast does not offer; A free plan with no expiry (one brand, 20 posts a month) and an MCP server on every plan, including Free; Ads management, a unified inbox and SmartLinks link-in-bio in the same product — SkedCast has no ads management or inbox; Unlimited team members, and clients can connect their own accounts from a shared link without a Metricool account.
- Is SkedCast a good Metricool alternative?
- True bulk import — up to 2,500 posts per upload on Agency — from CSV, Google Sheets or AI, validated and fixed inline; Metricool’s CSV import recommends up to 50 posts per file and needs public media links
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.